Targeting Generation Y Membership Growth for Credit Unions – Part 1

Based on the overwhelming need for credit unions to reach the critical target market of young adults age 21-34, this is a two-part series on the Robert C. Davis and Associates Resources blog. Part One. Credit unions have a unique opportunity with that Millennial age group, known as Generation Y. These consumers, between the ages of 21 and 34 years old, are in a phase of life with the most radical...

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