Targeting Generation Y Membership Growth for Credit Unions – Part 2

Based on the overwhelming need for credit unions to reach the critical target market of young adults age 21-34, this is a two-part series on the Robert C. Davis and Associates Resources blog. Continuing on our previous entry, this is the second part of suggestions for credit unions to drive Millennial membership. You can read the first entry here.  Part Two. The Importance Information...

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Targeting Generation Y Membership Growth for Credit Unions – Part 1

Based on the overwhelming need for credit unions to reach the critical target market of young adults age 21-34, this is a two-part series on the Robert C. Davis and Associates Resources blog. Part One. Credit unions have a unique opportunity with that Millennial age group, known as Generation Y. These consumers, between the ages of 21 and 34 years old, are in a phase of life with the most radical...

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