Targeting Generation Y Membership Growth for Credit Unions – Part 1

Based on the overwhelming need for credit unions to reach the critical target market of young adults age 21-34, this is a two-part series on the Robert C. Davis and Associates Resources blog. Part One. Credit unions have a unique opportunity with that Millennial age group, known as Generation Y. These consumers, between the ages of 21 and 34 years old, are in a phase of life with the most radical...

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How Credit Unions Can Help Members Cope with Sequestration

From loan assistance, penalty-free early withdrawal and special low interest rates to hotlines, education campaigns and emergency loans products and forgiveness offers, credit unions are stepping up to provide members with relief.  “Our goal is to serve our members, whatever the situation,” said one president of a federal credit union. Many of the nation’s leading credit unions...

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Realizing Financial Possibilities with the Quality Conversation

Do your member representatives adequately showcase all the financial possibilities available to members? Our customizable training packages for member representatives guides your reps through a process called the Quality Conversation. The Quality Conversation is crucial in helping member branches and contact centers achieve goals like increased auto loan offer rates, new membership and increased...

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How to Increase Offers on Auto Loans

Exciting news for credit unions – there is an uphill trend in auto lending at credit unions, with an 8.5 % increase recorded last year. This number is expected to increase even more over the next few years. As credit union members are more financially stable, now is the best time to improve strategies for offering auto loans. The opportunity and the challenge The Opportunity: In 2012, 1.3...

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Are Credit Unions Suffering from Growing Pains?

Credit unions have high member satisfaction rates, but studies have shown that with the growth from migration of customers from banks to credit unions, member satisfaction in some cases has fallen. A report by the American Customer Satisfaction Index published on December 11, 2012, showed that higher fees at banks, including the $30 million consumers paid in overdraft fees in 2011 and planned...

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