Optimum CX: Strike the right balance of AI and other new contact center solutions and investing in the human interaction

By Brad Baumunk, President and COO Think about your last experience calling a customer care line. Were you able to solve your issue using an automated system without human interaction? Today we read a lot about artificial intelligence (AI) and other new solutions in the contact center marketplace that providers claim will help improve the customer experience (CX). Clearly, if implemented with...

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