Targeting Generation Y Membership Growth for Credit Unions – Part 1

Based on the overwhelming need for credit unions to reach the critical target market of young adults age 21-34, this is a two-part series on the Robert C. Davis and Associates Resources blog. Part One. Credit unions have a unique opportunity with that Millennial age group, known as Generation Y. These consumers, between the ages of 21 and 34 years old, are in a phase of life with the most radical...

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How Credit Unions Can Help Members Cope with Sequestration

From loan assistance, penalty-free early withdrawal and special low interest rates to hotlines, education campaigns and emergency loans products and forgiveness offers, credit unions are stepping up to provide members with relief.  “Our goal is to serve our members, whatever the situation,” said one president of a federal credit union. Many of the nation’s leading credit unions...

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