How to Improve Your On-Demand TV Revenue

On-demand TV is quickly becoming the biggest thing in the pay-TV market. With how busy everyday life is becoming, customers want on-demand access to their favorite content. This is why we are seeing so much growth in on-demand services. In fact, on-demand growth is estimated to double over the next few years. So, how can satellite companies make the most out of the trend?

On-Demand Growth


Revenue from on-demand satellite TV service is expected to climb 54%.

Revenues in on-demand services are expected to climb up to 54%. Revenue is forecasted to reach $60 billion in 2017, according to a report from Digital TV Research. This is a massive jump from the revenue of $3.9 billion in 2011, and $2.3 billion in 2007. Out of the $60 billion estimated for 2017 revenue, the U.S. is said to contribute $1.8 billion, or 30%. In other words, the U.S. market will remain in first in global demand for TV and satellite, ahead of other growing markets in countries Italy and China.

Digital TV Research’s study shows a rapid growth for on-demand services, which are already becoming the most requested service from customers. This growth is accompanied with the strengthening in the satellite market, which is projected to overtake cable by the end of this year. Combined growth from TV and satellite will account for 45.9% of the total market for 2013. This is forecasted to rise steadily over the next few years and land to 47.6% in 2018. Revenue for direct-to-home satellite alone will reach $97 billion by 2018 with the U.S. leading the trend.

These are the perfect conditions for satellite companies to rise to the top and grow revenues in the next few years.

Popularity of On-Demand

On-demand programing is becoming more and more popular in recent years. One look at the biggest names in pay-TV who have entered into a bidding war for one of the biggest on-demand content sources, Hulu. Players like Time Warner Cable and DIRECTV entered the bidding battle in June 2013, which has reached bids of over $1 billion. Hulu is an online, on-demand content viewing site which streams full television episodes, video clips and full-length films. The site has seen a lot of recent success with four million pay subscribers and $695 million in revenue in 2012.

Getting in on the Action

Transition from service calls to sales with the Quality Conversation.

Transition from service calls to sales with the Quality Conversation.

Satellite companies stand to gain a lot of the market with on-demand growth. The rapid growth and projects success proves that your customers want on-demand services, even if they don’t know it yet. So, how can your agents successfully sell this hot feature? Your agents need to be able to successfully reach your customers and connect them to the sale in order to make it. Using Robert C. Davis and Associates’ proven method — The Quality Conversation — your agents will be able to narrow in on the sale and provide your customers with this highly demanded feature.

RCDA has had great success transitioning service calls to sales in your industry. When you couple the proven quality conversation approach with a service that is in high demand, you have a winning combination!